Number of followers who donated: 460
Total amount donated: $2,768
Available donation methods:
Google Pay: firstname.lastname@example.org
Apple Pay: 5209771542
Visa, Mastercard, AMEX, Discover: https://whatsuptucsonaz.com/pay
Hello! I’m Ken Carr, the guy behind the Twitter account @whatsuptucson. I’m here to tell you about a first time event for What’s Up Tucson: Dollar A Follower Day - Friday May 3.
Thanks to you and ten years of work, @whatsuptucson has grown into the most followed local Tucson news and information source on Twitter.
I'm one person doing the same kind of work as million dollar corporate news organizations that have dozens of people on staff and a sales force to sell advertising.
Since February at the suggestion of many followers, I’ve taken a shot at working on this project full time because you’ve told me that the information provided by What’s Up Tucson every day is important to you.
I’ve attempted to be transparent to everyone about what’s up with What’s Up Tucson. With that in mind, here’s what has happened in the last few months:
Exciting: What’s Up Tucson has seen the biggest three month growth in followers in it’s history (over 2,000 new people). In addition, it’s exploded in impressions — from about two million a month to over five million a month. The engagement is mind blowing! It’s a reflection of the additional time and effort available to put into the content and how it continues to grow in importance in the community. The attempt to monetize has also resulted in money generated for the first time in it’s decade long history.
Disappointing: It is not generating enough income related to the hours now put into it to make it a full time venture or support a full time employee (me!). It’s not from a lack of effort, I’m on duty day and night seven days a week.
The donations that hundreds of people have put into What’s Up Tucson so far has been wonderful, as well as the businesses that have purchased ads. It’s generating a total of about $40 a day average (around $300 a week) in a combination of donations (about 75% of this amount) and ad sales.
If I had a minimum wage 40 hour a week job I’d be making $440 a week. At $300 a week, it’s a struggle.
I look at like this: If you like or want what you get from What’s Up Tucson, you should support it. If you don’t care, I’ll have to give up and do something else. It’s really a choice you get to participate in as far as What’s Up Tucson future and growth.
I got an outstanding suggestion from What’s Up Tucson follower @vs_1fan (thanks for the input!) that I have a one day focused event for donations… a dollar from every follower. Thus, the idea was born…
I’m asking for your support and donation on “Dollar A Follower Day”.
Over 91,000 people follow What’s Up Tucson. If everyone who follows donates one dollar this would be funded for a long time to come.
You can contribute a dollar through one of the ways listed below. If you feel it’s worth more than that to you, whatever amount you decide upon will be appreciated.
Your support of @whatsuptucson insures it continues as a one-of-a-kind source of local Tucson information.
Thank you. I appreciate you.